Jesse Pacheco is the founder and Executive Director of Reimagine Repurpose. The concept, execution strategy, and business model of
Reimagine Repurpose originate from Jesse’s dedication to seeking sustainable solutions to economic, social, and environmental problems.
Jesse created Reimagine Repurpose because he believes many problems can be solved through repurposing elements that have surpassed their
intended lifecycle or have been deemed inefficient by modern standards. Jesse has spent most of his career cultivating an in-depth business
background centered on capturing opportunity with entrepreneurial solutions; major components of his entrepreneurial approach were catalyzed at
Babson College –the forerunner of entrepreneurial education—where he earned his Master of Business Administration degree; his pursuit of education
continues at the Harvard Business Analytics Program, where Jesse focuses his efforts on proving entrepreneurial opportunities with data. Jesse is dedicated
to cultivating talent and creating an environment where project teams utilize integrated design in conjunction with design thinking methods to create an industry
hybrid he calls “integrated design thinking” to develop multiple solutions for each project.
Co-founder & Public Health Lead
Kaitlyn Riffenburg is a Co-founder and public health lead at Reimagine Repurpose and is essential to the pre-design strategy of a project.
The work Kaitlyn completed for her Master of Public Health degree at Boston University pushed the boundaries of how health professionals utilize
data to recognize social constructs that impact community health concerns. Kaitlyn’s efficiency in utilizing data and conducting research on quantifiable
public health issues helps guide how Reimagine Repurpose conceptualizes the rebirth of abandoned or decommissioned entities targeted by our teams; her work
enables creative solutions that strengthen communities by providing available outlets and resources for physical and mental health. Kaitlyn also allows
Reimagine Repurpose to present strong proposals for grants and other available resources for projects creating social impact. Kaitlyn is essential to the value
reation underlying the sustainability goals of all Reimagine Repurpose projects and clients are encouraged to seek her efforts beyond the initial phases in order
to continuously recognize and target the evolving ways projects proactively change public health concerns.
Co-founder & Company Culture Lead
Carole Pacheco is a Co-founder and registered architect who allows Reimagine Repurpose to push accepted best-practices of architecture,
sustainability, integrated design and most importantly, design firm culture. Carole is driven by the desire to find new ways to merge technology
and proven engineering concepts with the beauty of designs found in nature. Carole’s dedication to sustainability perfectly aligns with the mission of
Reimagine Repurpose in that she is not misguided by the hype of new technologies marketed as sustainable, but rather is able to quantify the impacts of methods
deemed “green” or sustainable to provide clients with a true estimate of a project’s life-cycle impact and running costs. Most importantly, Carole has an in-depth
understanding of the obstacles faced by minorities in the design industry and has dedicated the greater part of her career to helping women and minorities find their
voice and provide their unique insights to design- based professions. Reimagine Repurpose is honored to have such a deeply experienced individual leading us to achieve
greater standards for company culture; because of Carole, we can offer all of our clients design solutions that represent the strength of diversity.
Brett Beaty is a licensed architect with substantial project management experience. Brett’s skillset offers Reimagine Repurpose clients with design
and construction projects the ability to move through the procedural “red-tape” with efficiency and confidence. The foundation of Brett’s simple and
effective project management style is linked to his years of active military service, ending in an honorable discharge, and his profound dedication to
personal and professional growth. Brett’s experience in bidding and contract negotiations, as well as managing the construction documentation process,
provides those Reimagine Repurpose clients contracting his services with a thorough understanding of often-overlooked hurdles that bottleneck a project and
accrue unnecessary costs. Reimagine Repurpose clients with design and construction projects that choose to implement Brett’s services at the onset of a
contract will recognize substantial benefits throughout the project development process.
Carlos Ginatta is an award-winning artist and designer with over a decade of experience in architecture, thematic entertainment, and video game industries.
For Reimagine Repurpose, Carlos’ diversified expertise is focused on creating conceptual visualizations for project proposals; at an early stage, these visualizations
incorporate and test elements of human interaction that are essential to generating efficient commerce. Carlos’ deep understanding of architecture, coupled with his experience
in video game design, allows Reimagine Repurpose to experiment and predict how people will utilize projects and how businesses can maximize efficiency, minimize costs, and
maintain a high level of customer satisfaction. Carlos is an integral part of the foundation of all Reimagine Repurpose design and construction projects, and his diverse
background offers clients the option of employing that skillset to further develop and finetune details to attain project goals from conceptualization to completion.
Tourism Data Utilization
Casey Benn is a tourism marketing and sales specialist that allows Reimagine Repurpose to analyze the economic implications of attraction-based project designs and niche destination offerings. Casey has spent the last five years with TripAdvisor,
where he has stayed at the forefront of digital marketing opportunities.Casey has a keen ability to utilize data to track tourism performance and recognize opportunity and he is invaluable to clients seeking to create projects that profit from tourism or
the intensification of tourism in their communities. Most importantly, Casey will be able to give clients an in-depth understanding of the recurrent costs required to maintain a marketing campaign that will maximize visitor or customer rates; a life-cycle cost that
Reimagine Repurpose views as an essential consideration in reaching sustainable project goals. Clients deciding to further employ Casey’s skillset open the ability to pursue alternative funding sources for marketing, such as state and regional marketing grants. Reimagine
Repurpose consults Casey about the tourism implications of all potential projects and recommends his services at the onset to clients that would benefit highly from his contributions.
Geospatial Data Utilization
Christine Wacta is the lead for urban and geospatial data utilization for Reimagine Repurpose design, construction, and urban design project development;
she also specializes in site-specific value creation. Christine is currently working towards a PhD in GeoSpatial Sciences for Architecture,
Urban Design and History Preservation at the University of Paris, Sorbonne - Paris Cité and Paris Diderot in Paris, France. Christine has proven
herself as a forerunner of disruptive innovation in the design industry. Reimagine Repurpose clients will benefit greatly from Christine’s ability
to add value to big data by building quantifiable evidence of geospatial patterns that effect life-cycle costs of sustainable design methods.
Christine’s skillset also provides Reimagine Repurpose with the ability to develop an understanding of the user experience of contextual design,
which directly connects to the project’s ability to facilitate successful commerce. Clients and partners choosing to implement Christine’s skillset
beyond the initial phase of a project will benefit from her ability to push members of the Reimagine Repurpose team to create designs with substantial
social and economic value that can only be achieved through data integration and virtual testing.
Liza Littlefield leads all graphic design work for Reimagine Repurpose. Her main purpose is to provide conceptual graphics –such as branding, logos,
color schemes, and marketing elements for those projects requiring a commercial identity. Reimagine Repurpose selected Liza as our inhouse graphic designer
because of her dedication to organically growing fresh and invigorating images for emerging businesses. Liza rises above her peers as someone who does not just
reference a database of existing fonts and materials to piece together the graphics for a project but instead, utilizes existing designs as foundations for creating
images and logos that evoke a fresh curiosity of the eye. Liza graduated from Parsons School of Design at The New School in New York City and has close to a decade of
experience creating graphic design and fine art work for companies spanning many industries. Reimagine Repurpose integrates Liza at the onset of all projects requiring
corporate or brand identity and those partners or clients who choose to continue her services will benefit substantially from the ease with which Liza develops simple, concise,
and thoughtful images from complex processes.
Matthew Dudzik is a licensed architect who offers Reimagine Repurpose the ability to develop architectural design proposals that maintain a
connection to the social and historical fabric of the communities they serve. His research deals with cultural identity, the meaning of place, and
human experience in the built environment. Matthew is currently the International Architect in Residence at University of Canterbury in Christchurch. He
practices globally while splitting his time between the northeastern United States and the South Island of New Zealand. While on sabbatical from his professorship
at Savannah College of Art and Design, Matthew completed in-depth research on the architectural identities of Brazil and Mexico, which developed a foundational understanding
of how to integrate culture into structures and how important it is to maintain a unique cultural identity through architecture. Reimagine Repurpose is honored to have an
architect on board that can help guide projects that allow communities to display their culture and heritage, while serving to keep that fabric intact. Matthew’s other
research focused on abandoned buildings in the United States –more precisely, those structures that have become relics of the American farming industry. Thus, Matthew has a
distinct desire to see vital cultural landmarks around the globe restored and reimagined so that future generations can benefit from their cultural heritage.
Reimagine Repurpose clients choosing to have Matt on their design team will be adding a cultural and human component to their project that will have a lasting significance.
Specialist in Designing Youth Education Programs
Wade Puryear is a specialist in designing youth education programs and is a vital part of the Reimagine Repurpose community outreach program,
which shapes some of the most defining aspects of Reimagine Repurpose projects. As a principal of alternative schools in Virginia, Wade has spent
over 20 years revitalizing obsolete educational models and creating life-changing academic programs for “at-risk” youth. Characterized as an edgy, yet sophisticated,
educator, his ability to build scholastic strategies that inspire and immerse today’s youth in interactive learning methods has been extremely successful. Wade’s skillset
allows Reimagine Repurpose to tap into a community’s youth to harvest insight into what is desired from the built environment as well as what drives and motivates consumption
from this demographic. Wade provides Reimagine Repurpose clients with youth outreach initiatives that will provide a unique understanding of the next generation’s expectations,
and the design and business savvy required to proactively respond to this customer base.